Plotting the Way to Go-to-Market Success

Builder Market Reshaping

Market Mapping Overview

End User Segmentation

Case Study Market Mapping.pdf

Now is the Time to Embrace Situational Awareness.pdf

Go to market economics and the importance of channel programs
Channel program design-best in class lessons learned
Channel program structure alternatives
3 Phases of Channel Program Management
Clarity Comes from the Ideal Channel Template
Case Study Channel Programs.pdf
Channel Program Effectiveness April 2022.pdf

Case Study Adjacencies.pdf

Case Study Channel Selection.pdf

Case Study Local Markets.pdf
Resource Allocation Sept 2022.pdf

Double Whammy Hammering Your Strategy.pdf

Case Study Futuring, Scenario Planning.pdf

Scenario Planning is Strategic Planning.pdf

5 Tips for Strategy Implementation.pdf

Selling Into Reshoring.pdf

Supply Chain in Transition Dec 2021.pdf

Risk Management Aug 2022.pdf

Pivot Fast or Hit the Wall.pdf

Lynn Cullotta Showcase

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Growth is Now Your Responsibility

Market Share Threshold #2
Market Share Threshold #1
Growth is Now Your Responsibility - Context